Press Section - Index of articles on various topics.

Ipsos is a global survey-based market research company, specializing in five areas of research: Advertising, Loyalty, Marketing, MediaCT, and Public Affairs.

Thanks to the Internet you can thoroughly research a market with a few keystrokes. Most industries have associations that publish statistics about their market. The government publishes enough industry data to choke a horse. You can use online directories and business research tools to gather data. You can also use search engines like Google and Overture (Yahoo) to search the web for market data and gather competitive intelligence.

There really aren't many rules where conducting business research is concerned. Patience and persistence are necessary to research every angle of a potential product. Often, a little logic is all you need but there are others where you may have to make a few calls and conduct a little research online before reaching a conclusion on a new product. A thorough investigation of the product is definitely advised before making a commitment.